Secure and Private

The security and protection of our customers' personal information is our top priority. American Diamond's privacy policy covers the following areas:

1. The personally identifiable information (or third party personally identifiable information) collected from customers through our website
2. The use of this information
3. Parties with whom the information may be shared
4. Choices available to you regarding collection, use and distribution of the information
   
5. Security procedures in place to protect the loss, misuse or alteration of information under American Diamond's control
6. Ways to correct inaccuracies in the information

American Diamond is the sole owner of the information collected on our website. We will not sell, share, or rent this information to others in ways different from what is disclosed in this statement. American Diamond collects information from our users at several different points on our website.



When you make a purchase on our site, you automatically become a member. You provide the following information to American Diamond:

• Your name
• Your e-mail address
• Your billing and shipping address
• Your telephone number
• The type of credit card you are using if applicable
• Your credit card number and expiration date, or other form of payment

You choose your own member identification and password to use for all future purchases on the site. You choose whether or not you would like to receive electronic mailings from American Diamond.



When completing an order, customers must provide American Diamond with their contact information, such as name, shipping address, as well as billing information, which we use to process the order. If we have difficulty processing an order, we would use this contact information to get in touch with the customer.



A cookie is data stored on a customer's computer by a web browser. Cookies contain information that support the behavior and functionality of our website. Our website may use both session cookies and persistent cookies. These cookies do not contain personally identifiable information.



American Diamond tracks the traffic throughout our site. This information is used to compile overall statistics and is not recorded at the level of individual customers. The information we track includes IP (internet protocol) addresses, browser type, ISP (internet service provider), referring/exit pages, platform type and timestamp. Click counts are used to analyze trends, administer the site, track the aggregate navigation of our customers through our website. The statistics help us decide which products and services best serve our members and guests.



American Diamond uses aggregate information, such as surveys, traffic patterns and IP addresses to customize our website. Aggregate information is occasionally shared with partners of American Diamond to plan advertising or promotions. We do not share any personally identifiable information.



American Diamond gives you access to third party partners that provide customers with certain services that are detailed below. American Diamond may provide transaction information to these parties when a customer requests such services. This practice is intended to relieve customers from having to provide redundant information. American Diamond's third party partners are provided with customer information solely for providing their services to our customers, and are otherwise restricted from using the information.

American Diamond uses third party companies for shipping and payment processing. These companies do not share, store or use personally identifiable information for secondary purposes.



This website contains links to other sites. Please be aware that we are not responsible for the privacy practices of these sites. We encourage the overall awareness of our members and guests to the privacy policies of these sites, as they may collect personally identifiable information.

This privacy policy only applies to information collected by American Diamond.



American Diamond members may have to provide certain contact information such as name, address and email in order to receive catalogs, newsletters and other materials. We allow our members to opt out of these communications at any time. Please see the choice and opt-out section below.



At times we may provide surveys and sweepstakes that require personal information. Participation in these surveys and sweepstakes is completely voluntary. Information requested may include contact information (such as name, shipping address and email address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used to monitor and improve our services.



If a user elects to use our referral service to inform a friend about an item, the user would be required to provide American Diamond with the friend's name and email address. American Diamond will then automatically send the friend a one-time email inviting them to visit the site. American Diamond will store the friend's email and it will offer the friend an option to opt into receiving further communication about our services and offerings.



Our members have access to a special request page. Members are encouraged to ask for additional products and services such as special orders. Personal information may be obtained on this page.



American Diamond takes every precaution to protect customers' personal information. Information received through our website is protected both online and offline.

Sensitive information, such as payment and billing information, is protected using the strongest encryption standards in the industry - Secure Socket Layer (SSL). When visiting a secure web page, a closed lock icon will often appear in your web browser. This lock indicates that you are on a secure web page.

While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect member information offline. All personally identifiable information is kept in a secure environment under restricted access.



Established members will occasionally receive information on products, services, special offers and a newsletter. Members have the option to opt out of these types of communications at any point in time. Please see choice and opt-out below.



Our website allows members to correct and update their personal information. This is often useful after a change of address, new email address, etc. In addition, customers may choose to deactivate their accounts and effectively be removed from our database. However, in the instances of customers who have made actual purchases from our site, American Diamond may retain some transaction-related information for its general records and accounting purposes.



Members are always given the choice to opt out of receiving periodic information such as newsletters and promotions. Members no longer wishing to receive email-based promotions may opt out of these communications by using the unsubscribe feature in our email or by clicking here.

If American Diamond intends to use members' personally identifiable information in a manner different from that stated at the time of collection, it will notify its members by email. Member will have a choice as to whether to allow American Diamond to use their information in such a manner, or not. Members who have already chosen to opt out of all communications, or deactivated their account will not be contacted, nor will their personal information be used.

American Diamond retains the right to change its privacy policy at any time. If we make any material changes in our privacy practices, we will post a prominent notice on our web site describing the changes. Members opting to receive email notifications may be notified of the changes directly via email.


The only time American Diamond will disclose personal information is when required to do so by law or with the good-faith belief that such action is necessary in order to conform to the law.

If you have questions about this privacy statement, please contact the American Diamond customer service department at customerservice@americandiamond.com or at 1-800-847-3275.