Frequently asked questions

At American Diamond, we know that customer satisfaction starts with education. Our diamond buying guide takes the mystery out of the selection process to ensure you select the diamond that best suits your taste and budget. And because it's American Diamond, you know you can't go wrong.
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The universally accepted standards of diamond quality are the four C's. All diamonds are graded on these four standards, which are: Carat Weight, Color, Clarity and Cut. This is the industry-standard grading scale from the Gemological Institute of America (GIA)
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Each diamond purchased from American Diamond comes with a grading report from the independent gem laboratory, the Gem Trade Laboratory (GIA). It contains information about the diamond's characteristics such as: Carat Weight, Color, Clarity and Cut of your selected stone. This report assures the value of your diamond and is important for insurance purposes.
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Round diamonds are the classic diamond shape. But there are a wide variety of diamond shapes, each with their own unique beauty.
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Taking care of your diamonds and precious jewelry is essential to the life and beauty of your investment. Learn about cleaning and maintaining your jewelry to help keep it looking it's best.
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There are a wide variety of settings available for your diamond ring. There are both practical and stylistic reasons for why you may want a bezel setting instead of a prong setting.
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The conventional standard for engagement ring budgets is two months salary. Whatever your budget, quality and value are the most essential aspects to this important purchase.
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The shape of the diamond and the style of the setting are some of the biggest aspects to the style of the ring you buy. We have some guidelines to help you pick something she is bound to love.
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There are many occasions when diamonds and fine jewelry are just the right gift. We have some suggestions on how to figure out what is appropriate for the occasion.
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One of the main decisions when buying jewelry is the metal. Yellow gold is classic, while white platinum gives a timeless, modern look. There are also more practical considerations.
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